Xiaomi takes studio-grade camera features and pro performance a notch higher with Mi 11

• Xiaomi launches the latest Mi flagship in Nepal, putting a movie studio in users’ pockets

Kathmandu, May 28, 2021: Xiaomi, the Global technology leader launched Mi 11, the latest flagship in its popular Mi Smartphone lineup, in Nepal today. A truly premium device, Mi 11 debuts with some groundbreaking improvements over its predecessor[1], including a Qualcomm® Snapdragon™ 888 chipset, 108MP triple rear camera, cinematic audio, and 50W wireless charging.

Commenting on the launch, Sourabh Kothari, Country General Manager, Xiaomi Nepal said “The brand Mi aims to introduce products that are not only premium but are packed with best-in class technology that our consumers can count on. With the launch of Mi 11, we are bringing the technology that is future proof and is designed to elevate the overall user experience. Offering flagship experience, Mi 11 pushes the boundaries of innovation by combining superior cameras and performance with an immersive display.

Unleash your creative potential with 108MP triple camera and a slew of advanced AI movie modes

The ultimate pocket-sized movie studio, Mi 11 turns any novice photo and video enthusiast into a film director with its triple rear camera setup. Boasting the world’s highest resolution 108MP wide-angle camera sensor for its primary shooter, Mi 11 captures crystal-clear images with dazzling detail comparable only to that of professional-grade DSLR or mirrorless cameras. A 13MP ultra-wide angle camera and 5MP tele macro lens round out the rear camera setup, offering impressive landscape and detail shots with brilliant bokeh. On the front, a 20MP punch-hole front camera minimizes bezels on the home screen while still ensuring users look their best when snapping a selfie or video chatting with friends.

Building on Xiaomi’s existing technology, Mi 11 touts remarkable new features for photography and videography. Improved night mode capabilities offer photo night mode on not one, not two, but three of its cameras: primary, ultra-wide, and front. Mi 11’s cutting-edge video night mode technology completely redefines industry standards with its RAW-level noise reduction for brighter night shooting. Six one-click AI cinema features make artsy shooting a breeze, from Parallel World – which duplicates and inverts your scene to give the appearance of a mirrored world – to Freeze Frame Video – which freezes and clones video frames to create the illusion that parts of your video are frozen in time. Real film buffs will appreciate the Magic Zoom mode, creating an illusion of the camera simultaneously zooming in and out of the scene, a trick originally popularized through thriller films.

Shaking up industry standards even further, Mi 11 now offers studio-level shooting control with its HDR10+ recording and new Pro Time-lapse mode, capable of adjusting shutter speed, ISO, aperture and EV to handle even the most challenging lighting situations. Studio-level control also extends to editing with advanced AI features, including AI Erase 2.0 which allows users to remove unwanted objects or lines from images with one simple click.

See and hear every detail with striking 120Hz 6.81’’ AMOLED DotDisplay and SOUND BY Harman Kardon

Mi 11 offers one of the best screens on the market that has received an A+ rating as well as a best display award from Display Mate, the world’s leading professional display review institution. Featuring a premium 120Hz 6.81” AMOLED DotDisplay, Mi 11 is as impressive to look at as it is to use. Xiaomi’s most advanced display shines with its WQHD+ ultra-high resolution, and 10-bit color technology, allowing for breathtaking clarity and smooth color transitions. Simplicity meets convenience with its Super Resolution technology, which upgrades low resolution videos to WQHD+ quality without the worry of increased data consumption.

Boasting a 480Hz touch sampling rate and in-screen fingerprint sensor, Mi 11 allows users to smoothly and swiftly unlock their device without intrusive notches or bezels blocking the display. Along with its sleek lightweight body and timeless look, Mi 11 offers a comfortable swiping experience and in-hand feel with its quad-curved smooth edges and rear glass finishing.

Touting Harman Kardon professionally tuned dual speakers, Mi 11 delivers supreme cinematic audio and its Corning® Gorilla® Glass Victus™ safeguards against costly damage from falls and drops. Mi 11 embraces an advanced dual anti-glare frosted finish that catches light, not fingerprints, and will be available in two color variants: Midnight Grey and Horizon Blue*.

Stay one step ahead with the world’s most advanced performance

Mi 11 was the first phone to feature the Qualcomm® Snapdragon™ 888, redefining flagship performance with the world’s most advanced mobile platform. The Qualcomm® Snapdragon™ 888 completely redefines premium processing standards with its Adreno™ 660 GPU, 6th generation Qualcomm® AI engine and X60 modem – blending AI technology with lightning fast 5G connectivity.

Featuring cutting-edge 5nm process technology, Mi 11 is faster, more powerful and more efficient than its predecessor. The device not only supports 2K/120fps/HDR gaming, but also sports an octa-core design, and ultra-large core Arm Cortex-X1 which ramps up performance dramatically. All that while its 3,200MHz LPDDR5 ensures incredible data transfer speed that has increased from 5,500Mbps to 6,400Mbps.

Equipped with the latest Liquid Cool heat dissipation system, the device effortlessly deals with extreme gaming and other high-capacity operations while staying cool. At the same time, its 4600mAh (typ), the staggering triple combination of 55W wired, 50W wireless and 10W reverse charging4 and the compact but powerful 55W GaN charger included in the box, ensure that Mi 11 stays powered up for any adventure life throws your way.

Smoothest MIUI yet – Introducing MIUI 12.5

MIUI 12.5 is an intermediate update based on MIUI 12 with a strong focus on system optimizations. After a complete revamp of the system UI, its CPU usage was reduced by up to 22% while power consumption – by up to 15%, ensuring frictionless performance and graphics.

This is most visible in screen gestures that will now be smoother than ever. In previous systems, gestures and other tasks were rendered on a single thread resulting in a queue of tasks competing for CPU usage. Naturally, under this scenario an overload of tasks could cause lags. However, in MIUI 12.5, gestures received a dedicated thread, making sure that no other tasks will interfere with them, and guaranteeing instant response.

Another highlight of MIUI 12.5 is uninstallable system apps. The vast majority of apps in the new system can be uninstalled, while a small number of apps that are engraved in the system core can be hidden.

Colours:

Mi 11 will be available in Anti-glare frosted glass: Midnight Gray, Horizon Blue, and Frost White color variants.

Availability:

Mi 11 will be available across authorized Mi Stores, online and retail partners starting 30 May,2021.

Xiaomi Nepal would also provide one year breakage insurance for the consumers who purchase Xiaomi Mi 11 before June 30, 2021.*

Price: Mi 11
8GB+256GB: NPR 89,999

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s third-largest smartphone brand and has established the world’s leading consumer AIoT (AI+IoT) platform with 289.5 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to the previous year. Xiaomi also ranked 7th among internet companies on the list.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index and Hang Seng TECH Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Gauri Khanna
+91 9711710500
gaurikhanna@xiaomi.com