- Redefines Flagship Category

- Cutting-edge AI algorithms and Snapdragon mobile platforms deliver cinematic experiences

Kathmandu, April- Xiaomi, global technology leader announced the launch of the all-new flagship Xiaomi 12 and Xiaomi 12X. Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 and 12X delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience.

Commenting on the launch, Amit Kumar Panda, the new Country General Manager, Xiaomi Nepal said, At Xiaomi, we are focused on bringing the top-notch technology innovations, coupled with supreme performance and incredible design for anyone who is looking to own an innovative product. Keeping the same philosophy in regards, we have launched our flagship Xiaomi 12 and Xiaomi 12X aiming to provide flagship capabilities packaged in an iconic design to the consumers from best of specs to a premium design.

Pushing the boundaries of innovation by combining superior cameras and performance. Xiaomi 12 and Xiaomi 12X feature a 13MP ultra-wide angle camera. . Xiaomi 12 and Xiaomi 12X features advanced Qualcomm^® Snapdragon^TM mobile platforms.. Both the devices offer vivid viewing on an AMOLED Dot Display rated A+ by DisplayMate, and with TrueColor support. These devices fit 4,500mAh batteries into compact body designs.

Capture cinematic shots at any time

Xiaomi 12 and Xiaomi 12X enables users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects. Both the phones boast a pro-grade triple camera array for versatile shooting, starring a massive 50MP main wide angle camera, with 8K recording capabilities on Xiaomi 12. Xiaomi 12 and Xiaomi 12X feature a 13MP ultra-wide angle camera, along with a 5MP telemacro camera, for filming life from different perspectives.

Beyond impressive hardware Xiaomi 12 also advances Xiaomi’s proprietary AI algorithms. These innovations make it easier than ever for users to record every moment the way they want to, even in low-light or moving subjects. Xiaomi ProFocus intelligently identifies and tracks objects, preventing blurring or out-of-focus shots of moving or veiled subjects. These advancements also include eye and face auto focus capabilities. Ultra Night Video uses Xiaomi’s proprietary algorithms to record video even under extreme low-light, meaning moody, atmospheric shots are clearer than ever.

Available on both the devices, One-click AI Cinema offers numerous creative options for show-stopping video editing, such as Parallel World, Freeze Frame Video, and Magic Zoom modes.

Flagship processing, unprecedented performance and power-efficiency

Flagship experience requires flagship performance. Xiaomi 12 and Xiaomi 12X features advanced Qualcomm^® Snapdragon^TM mobile platforms. Xiaomi 12 boast a Snapdragon^® 8 Gen 1 processor – Qualcomm's most advanced mobile platform. Built on a 4nm process, this processor also boosts GPU graphic rendering capabilities by 30% and energy efficiency by 25% when compared to the previous generation¹. Meanwhile, Xiaomi 12X is powered by the flagship 5G processor – Snapdragon^® 870 – for smooth everyday usage. Both the devices come with UFS 3.1 exceptional loading and data transfer speeds, along with LPDDR5 RAM for memory speeds up to 6,400Mbps.

For optimal product experience, Xiaomi 12 and Xiaomi 12X packs a high-performing cooling systems, bolstered by a super-large vapor chamber and multiple layers of graphite to offer a leading cooling capability.

All-around elevated entertainment experiences

Xiaomi 12 and Xiaomi 12X not only lets users capture every moment in exquisite detail, but also allows them to relive those moments in astonishing detail via an exceptional entertainment experience.

Both the devices offer vivid viewing on an AMOLED Dot Display rated A+ by DisplayMate, and with TrueColor support. For added peace of mind, the display features scratch-resistant Corning® Gorilla® Glass Victus®, and supports Dolby Vision®, industry’s leading imaging technology that to brings your content to life with vibrant color and details. Xiaomi 12 and Xiaomi 12X, both supports HDR 10+.

Xiaomi 12 and Xiaomi 12X deliver Xiaomi’s most colorful smartphone display to date, with more than 68 billion colors on 6.28-inch full-HD+ displays. Both feature 120Hz AdaptiveSync, for an impressively high-definition, vibrant, and flicker-free display that conveys every detail.

No cinematic experience is truly complete without pro-grade audio. Xiaomi 12 and Xiaomi 12X features SOUND BY Harman Kardon, and creates an immersive audio experience powered by Dolby Atmos^®, delivering spatial sound with rich detail, clarity, and realism across all your favorite entertainment. Xiaomi 12 and Xiaomi 12X both deliver balanced stereo sound ideal for immersive gaming or video.

To optimize core user experience further, Xiaomi 12 and Xiaomi 12X incorporates MIUI 13, released globally earlier this year. The update includes faster storage, higher background process efficiency, smarter processing, and longer battery life. New features in the upgraded experience include Xiaomi’s proprietary Liquid Storage, Atomized Memory, Focused Algorithms, and Smart Balance.

 Next-generation charging

To ensure Xiaomi 12 and Xaiomi 12X delivers pro-grade cinematic and entertainment experiences all day, the devices deliver next-level charging speed and safety.

Xiaomi 12 and Xiaomi 12X fit 4,500mAh batteries into compact body designs. Both devices support 67W wired turbo charging for speedy power-up. Xiaomi 12 also support 50W wireless charging and 10W reverse charging.

Xiaomi 12 both leverage Xiaomi Adaptive Charge, a smart charging algorithm that learns and adapts to charging habits, which prolongs battery life.

Flagship capabilities packaged in an iconic design

These portable pocket-sized studios fit comfortably in the palm of your hand thanks to Xiaomi 12 Series’ iconic and user-centered design. Slimmer high-capacity batteries and a narrower ridge gap save precious space within the device. Meanwhile, Xiaomi 12 and Xiaomi 12X’s 6.28-inch display measures just 69.9mm in width and is accented by smooth curves for a perfect fit³.

Market Availability

Xiaomi 12 and Xiaomi 12X comes in 8GB+256GB variant.

Xiaomi 12 will be available in two colors :Gray and Purple

Xiaomi 12X will be available in three colors : Gray, Purple, and Blue

Xiaomi 12-Rs 92,999.

Xiaomi 12X- Rs 76,999.

Both the device will be available from 11^th April at all authorized stores in Nepal.