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The company is bullish on growth opportunities and aims to boost sales in the region.

Nepal, July 25, 2023

boAt, India's No.1 audio and wearable brand, which has signed a national distributor agreement with Teletalk Pvt. Ltd. has now launched smartwatches and Bluetooth speakers in Nepal. These innovative products are set to debut in the Nepalese market in July offering tech enthusiasts and fashion-conscious consumers a perfect combination of cutting-edge technology and stylish designs. The product lineup consists of two cutting-edge smartwatches - The Storm Call and The Wave Beat - and a powerful Bluetooth speaker named Stone 190.

Imagine Marketing Ltd. (parent company of boAt) is based in India and offers a range of consumer-tech products such as audio gear, smartwatches, and mobile accessories. boAt has now become a unicorn and is the No.1 brand in India and among the Top 3 globally, alongside Apple and Samsung, according to IDC data. The company's product lineup features innovative and well-designed lifestyle-oriented products that cater to a wide audience in India and other world regions.

Introducing the Products:

boAt Stone 190 5 Watt Truly Wireless Bluetooth Portable Speaker – MRP – Nrs. 2699 Only

The Stone 190 Bluetooth speaker boasts a 52mm dynamic driver, ensuring an immersive and high-fidelity listening experience. With the latest Bluetooth v5.0 technology, users can enjoy seamless wireless communication within a range of ten meters. Additionally, the Stone 190 features AUX connectivity, allowing users to enhance the ambiance of any space. Its lightweight ergonomics ensure easy portability, making it the ideal companion on the go. The powerful 800mAh battery provides up to 4 hours of playback time and can be fully charged in just 1.5 hours. Furthermore, the speaker is IPX7-certified, offering protection from water and splash scares.

boAt Storm call 1.69-inch HD display with Bluetooth calling and 550 nits brightness Smartwatch – MRP – Nrs. 4499

Only The Storm Call smartpwatch boasts a highly responsive dial pad and allows users to save up to 10 contacts, making it incredibly convenient for V5.0 Bluetooth Calling. Its built-in speaker ensures clear and loud calls. The 2.5D Curved Display, with a 1.69" HD Display, provides an immersive touch experience with vibrant colors and a brightness of 550 nits. Weighing a mere 45g with a 9.8mm ultra-thin design, this smartwatch is designed for comfortable, all-day wear. The 220 mAh battery ensures up to 7 days of usage on a single charge. The Storm Call comes equipped with various health and fitness tracking features, including Spo2, sleep, calorie, and heart rate sensors. It also boasts a breath awareness feature to help users regulate their heart rate.

boAt Wave Beat Best Fitness Tracker Smartwatch with 1.69" (4.29 cm) HD Display, 7 Day Battery Life, 10+ Sports Modes – MRP – Nrs. 3499 Only

Experience a bright, vivid outdoor display with its 1.69" HD square display, which has a maximum brightness of 550 nits and will shine brightly in the roughest conditions. Of course, the Wave Beat includes all the additional capabilities we would anticipate in a smart watch, but it does them in a novel way. It includes an app called boAt Crest that lets users create personalized fitness regimens, interact with fitness partners, measure energy and sleep scores, join wellness teams, utilize gamification, and more. Wave Beat features a mode for any activity, including cycling, skipping, badminton, basketball, etc. It enables smooth V5.0 Bluetooth calling much like the Storm Call. Because the wristwatch has a built-in speaker, microphone, and storage for up to 10 contacts, users may answer calls without using their phones. It has IP68 dust and water resistance, which enables protection against damage from dust and moisture. A 220 mAh battery inside the Wave Beat gives it a 7-day battery life. The smartwatch guarantees it never dies on you and can be on stand-by for at least 30 days when combined with adjustments and optimizations.

With the introduction of boAt's smartwatches and Bluetooth Speakers, consumers in Nepal can look forward to a multitude of benefits, including seamless fitness and health tracking, real-time notifications from their smartphones, and the ultimate blend of functionality and style.

"We are thrilled to bring boAt's cutting-edge technology and stylish products to the Nepali market," said [Spokesperson's Name], [Title] of Teletalk Pvt. Ltd. "The combination of superior quality, user-friendly features, and attractive designs is sure to resonate with the tech-savvy and fashion-conscious consumers in Nepal."

Quote from boAt:

"We're thrilled to bring innovative audio and smartwatch products to the vibrant market of Nepal. Our smartwatches, Storm Call and Wave Beat, go beyond timekeeping, empowering users to seamlessly track their health and fitness goals while staying connected. The exclusive boAt Crest app on the Wave Beat takes fitness to new heights, making it the ultimate fitness companion. Meanwhile, the Stone 190 Bluetooth speaker delivers an immersive audio experience with its powerful dynamic driver. With Teletalk's expertise and our commitment to quality, we're confident that the people of Nepal will embrace the boAt experience wholeheartedly."

About Tele talk Pvt. Ltd.:

Our primary objective is to introduce a new realm of communication possibilities to our valued customers. By offering the latest technology and cutting-edge features, we aim to enhance connectivity and unlock fresh avenues of growth for our esteemed clients. With the combination of different brands along with boAt, Now Teletalk is among the largest mobile handset & accessories players in Nepal.

About Imagine Marketing Limited (Parent company of boAt):

Established in 2013 by Aman Gupta & Sameer Mehta, Imagine Marketing Ltd. offers a product portfolio ranging from audio gear, smart wearables, personal grooming, mobile accessories, and much more. Under the Imagine umbrella, boAt came to life and was able to disrupt the audio industry to become the #1 Audio brand in the country (In terms of shipments per the latest IDC data). boAt's portfolio offers well-designed, innovative, and distinctive fashionable lifestyle-oriented products at attractive price points targeted at a young and widely addressable audience within India. Furthermore, with a massive cultural shift towards DIY post covid, Imagine Marketing Ltd. forayed into personal care appliances and introduced MISFIT, a self-care and grooming brand with the motto ‘Never Fit In’, the brand is aimed at addressing gender stigma through a colorful brand vision and bold conversations. In 2020, Imagine Marketing also acquired RedGear, a gaming accessory brand that deals in gaming keyboards, mice, gamepads, and headphones. RedGear aims to bring gaming to the masses and support the ones who wish to turn their passion into their profession. Imagine Marketing has associated itself with global names such as Qualcomm and Dolby to innovate their products and is backed by Warburg Pincus, a global private equity fund. The company currently has offices across Delhi, Mumbai & Bengaluru.